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Golden Braeburn: get unscrewed.

Wil Shipley is planning to start something new.

Golden Braeburn is an attempt by Wil to change the way that Mac ISVs (Independent Software Vendors) work. In essence, you get screwed by shopping cart hosting companies, you get screwed by merchant account holders, you get screwed by card processing companies, you get screwed when you try to build your own shopping cart and trying to keep current.

In essence, you get screwed.

So, Golden Braeburn is about unscrewing you.

Cool. Let’s see what happens.

[I so have to create a company with an breed of Apple in the name. I’m such a fanboy.]

This entry was posted on Monday, February 11th, 2008 at 7:54 pm and is filed under Commentary, Cool, Startup, infurious. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Golden Braeburn: get unscrewed.”

  1. pj Says:
    February 11th, 2008 at 9:59 pm

    I saw that, I’m wondering how much of a sideways move it is from doing that to selling pdfs? (Books/comics, etc…) I figure: not much.

    - pj

  2. Phil Says:
    February 12th, 2008 at 4:44 pm

    Notice that the copyright year at the bottom is 2006. Has Will been registering all the apple names and holding them all to himself.

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